Learning goals
1. Be able to apply current scientific findings about creativity to intelligently challenge nine myths about creativity and creative problem solving.
Using current scientific findings about creativity I challenged the nine myths of creativity in several ways. First, is this DIY assignment. This was not something spontaneous it took a long time to determine how to map out each page. I would argue that creativity is a form of therapeutic self-discovery is not necessarily true. During group discussion and projects it was only rewarding after completing, but during the making it was much harder and frustrating. My belief is creativity is more of an opinion and and difficult to measure. So these myths can be used as possible guidelines to some but not all.
2. Understand how creativity and creative problem solving apply to the business model, especially the marketing mix, to deliver customer value for a sustainable competitive advantage.
Applying creativity to the business model is essential for customer value and a competitive advantage. As stated before, all companies use the marketing mix and what differentiates them are how they utilize it in a creative way. For example, conducting brainstorming activities like IDEO did with the shopping cart to solve a simple problem. Breaking up in teams and throwing ideas onto a board wildly is an excellent technique. Using other activities like the playground with no limitations is another good technique. Finding new ways to approach consumers problems is the best competitive advantage available.
3. Understand how to apply a variety of group and individual creative thinking techniques for generating novel and interesting solutions, now and after the semester is over.
During the course I have learned a multitude of creative thinking techniques. Many of which I think I can use in the military and civilian sector. As a participation type of leader I strongly encourage subordinates to voice their opinion and ideas freely. Some techniques I have rehearsed are problem reversal, role playing, and rehearsals Some of these I have done before and they were successful. I understand the most important technique is learning who the people are under you so as the boss you properly know how to engage your team. I would apply them in a group type environment, similar to what we had in class.
4. Communicate creative and innovative marketing ideas effectively to others.
A key marketing idea is the simple marketing mix, the four P's. As some may know it can be broken down further to seven or eight P's. Those include physical evidence, people, and process. All which can be elaborated to make a more detailed marketing mix to deliver a product/service to the consumer. Using the right one at the right time is crucial. Applying what I have learned in the semester is great information that is hard to teach.
Using current scientific findings about creativity I challenged the nine myths of creativity in several ways. First, is this DIY assignment. This was not something spontaneous it took a long time to determine how to map out each page. I would argue that creativity is a form of therapeutic self-discovery is not necessarily true. During group discussion and projects it was only rewarding after completing, but during the making it was much harder and frustrating. My belief is creativity is more of an opinion and and difficult to measure. So these myths can be used as possible guidelines to some but not all.
2. Understand how creativity and creative problem solving apply to the business model, especially the marketing mix, to deliver customer value for a sustainable competitive advantage.
Applying creativity to the business model is essential for customer value and a competitive advantage. As stated before, all companies use the marketing mix and what differentiates them are how they utilize it in a creative way. For example, conducting brainstorming activities like IDEO did with the shopping cart to solve a simple problem. Breaking up in teams and throwing ideas onto a board wildly is an excellent technique. Using other activities like the playground with no limitations is another good technique. Finding new ways to approach consumers problems is the best competitive advantage available.
3. Understand how to apply a variety of group and individual creative thinking techniques for generating novel and interesting solutions, now and after the semester is over.
During the course I have learned a multitude of creative thinking techniques. Many of which I think I can use in the military and civilian sector. As a participation type of leader I strongly encourage subordinates to voice their opinion and ideas freely. Some techniques I have rehearsed are problem reversal, role playing, and rehearsals Some of these I have done before and they were successful. I understand the most important technique is learning who the people are under you so as the boss you properly know how to engage your team. I would apply them in a group type environment, similar to what we had in class.
4. Communicate creative and innovative marketing ideas effectively to others.
A key marketing idea is the simple marketing mix, the four P's. As some may know it can be broken down further to seven or eight P's. Those include physical evidence, people, and process. All which can be elaborated to make a more detailed marketing mix to deliver a product/service to the consumer. Using the right one at the right time is crucial. Applying what I have learned in the semester is great information that is hard to teach.